Ben Jones throws it back to the 90’s

A flash of red, a spark of emotion, a sigh of relief. This minimalisticly hardcore rebirth of 90’s teen angst seems to be all at once transformative and a perfect mirror into the world of fashion today. It is blunt cuts, flying hair, white backdrops and a nod to something once perfected, and on its way to be perfect yet again. Hairstylist Ben Jones takes submission beauty through a time machine and back again with his picturesque take on nostalgic feelings of the 90’s.

PHOTOGRAPHER ERIKA LONG @urka_long
HAIR BEN JONES @benjoneshair @bridgeartists
MAKEUP JESSICA TAYLOR GARVIN @jessicataylorgarvin @saintlukeartists using Tower28
MODEL NOA SAMASSA @noa_samassa @suprememgmt

WORDS FROM BEN JONES

As a result of spending most of 2020 in lockdown, I found myself submerged in the 90s again.

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From the music I was listening to…

…to the film and TV I was watching…

…to the clothes I bought

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…having become a teenager in ‘92 and living my most informative years through that decade, I often draw inspiration from this era.

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With an air of post-pandemic rebirth it only felt natural to create this hair story inspired by everything that had evoked these feelings in me the first time around…

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…from musicians to actresses to models and various characters I’d see in London nightclubs…

all of whom still continue to inspire my aesthetic to this day.

@BENJONESHAIR