PHOTOGRAPHY JON DEL REAL @jondelreal
TEXT JESPER GUDBERGSEN @yessirjesper
“Fashion is very important. It is life-enhancing and, like everything else that gives pleasure, it is worth doing well… Buy Less. Choose Well. Make it last. Quality, not quantity”– Vivienne Westwood, Designer and Climate Activist
At Submission, we believe that being a responsible consumer is key. While it’s imperative to keep the climate crisis in mind when we spend, dressing up, having fun and playing with the way we express ourselves is crucial for our wellbeing as well. Sustainability means many things, among them keeping our mind and spirits in a healthy place – and we think fashion can be such an important part of one’s self care.
As a way to put our own spin on a shopping event, we invited stylist friends from our community to bring pieces from their archives and personal closets for a few hours of doing some fun clothes-shopping and storytelling, all while finding a new home for brilliant things and giving money to deserving causes.
Buying clothes that already exist helps combat the negative environmental effects of fast fashion. When you are purchasing vintage and gently loved clothes, you’re satisfying the craving for something “new” while minimizing the need for additional production, which in turn conserves water, reduces the use of chemicals and lowers the carbon footprint associated with the creation of new garments.
Choosing to shop in this way gives new life to existing garments, diverting them from landfills and reducing the overall environmental footprint of the fashion industry. And we think this day was a particularly fun way to do something bigger and better.