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ANNA, OH ANNA

“With this story, we wanted something soft, ethereal and dreamy. Our favorite part about shooting is the collaboration with everyone, that’s why it is so important to work with people that you can trust and that understand your vision.” – John Michael Fulton, photographer, and Erika Astrid, creative director and videographer

PHOTOGRAPHY JOHN MICHAEL FULTON @jmichaelfulton
CREATIVE DIRECTOR + VIDEOGRAPHY ERIKA ASTRID @erikaastrid
HAIR TAKEO SUZUKI @takeohair
MAKEUP LINDSAY KASTUK @lindsaykastuk
MODEL ANNA TIHONCHUK @annatihonchuk @onemanagement
RETOUCHING AK RETOUCHING @ak_retouching

“Natural beauty is a mindset. It’s a very personal thing.”

 – John Michael Fulton, photographer, and Erika Astrid, creative director and videographer

“To us, sustainability means to be aware and conscious of what we are buying. Will it last a long time or fall apart immediately? Will it bring me joy? Am I creating something that will last a long time? Will my decision today impact my future in a positive or negative way?”

“To me, beauty is confidence or whatever makes you feel beautiful. I’ve seen people with no makeup feel the most beautiful and I’ve seen people with full corpse paint feel the most beautiful. And THAT is a great beauty spectrum!”

– Lindsay Kastuk, makeup artist

“Natural beauty is existing in your most authentic self”

“Sustainability to me is extreme consciousness. Understanding where things come from; how they are made and produced, the ingredients or materials used making them. All of these things contribute to our society’s ability to exist without depleting natural resources.”

@ERIKAASTRID @JMICHAELFULTON

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