TEXT JESPER GUDBERGSEN @yessirjesper
MAKEUP ZENIA JAEGER @makeupbyzeniajaeger at @streetersagency using @submission.beauty
HAIR KIEN HOANG @kienhoang
MAKEUP ASSISTANTS KATIE MANN @trippychickmakeup MIKAILA HUTCHENS @mikailahutchens NATHALIE MITOVSKI @nathaliemitovski IANA ZINOVIEVA @wish.beauty.bar
In designer Svetlana Bevza’s mother country Ukraine, the marigold can be found everywhere and for this season the flower served as the starting point for inspiration. Ukrainians see it as a symbol of revival, maternal strength and love for your home country – and for Svitlana there is a deep personal connection. The designer would receive these flowers often from her grandfather and has been planting new crops of the flower every spring, from seeds given to her by him more than 20 years ago.
With this collection, Bevza showed evergreen looks with unexpected details, formidably crafted and tailored, based around the idea that a strong wardrobe of well made pieces will last you a lifetime.
“I believe sustainability is the only way to proceed. The industry itself produces so much garbage and pollution, which is why we use a lot of zero waste technologies as well as sustainable materials. This time the hardware is made from glass while the tops and caps are made from fabric waste. The natural fabric and zero waste technologies are also very important to me personally because as a mom sustainability matters to me. I want a better future for my kids and for all of us. We have to be super conscious while creating and consuming. We are not doing things for you to spend money, we are creating long lasting pieces of the finest quality for you to invest in.” Svitlana Bevza, designer
We see a powerful statement here: invest in timeless pieces with an edge, seek out clothing made from materials that are kind to the planet and last longer than a few dates and lastly, rid your closet of pieces that belong to niche trends that are dated as soon as you’ve closed the app where they were first being forced on you. Quality over quantity is key, and Bevza offers a very chic place to start.
– Svitlana Bevza
– Svitlana Bevza
– Svitlana Bevza
– Zenia Jaeger
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